Out
Niche Campaigns
In
Relationships/Scale
Out
Campaigns
In
Always on
Out
Quantity Content
In
Quality Content
Out
Silo Efforts
In
Platform Integration
Out
Experimentation
In
ROI Measurement
5 Trends on the Social Media Landscape
1. Sharing, Discovery and Curator of Content
examples
2. The convergence of Social/Local/Mobile and Time (SoLoMo/T)
3. Makers Environment-Everyone is a creator/amateur content made in a professional way using technology
examples
4. Social Commerce or S-Commerce
examples
5. Game Mechanics-The New Solitaire
examples
Posted in entrepreneurs, expansion plans, fashion industry, industry analysis, market analysis, market place, marketing and sales, retail, small business, social media, social media content, the business of design, the business of fashion, trend analysis, trending
Tagged Brand, Business, Facebook, Internet marketing, Marketing and Advertising, Pinterest, Social commerce, social media
For Immediate Release
Email: info@thewrightconsultants.com
Gwendolyn Wright, managing principal of The Wright Consultants www.thewrightconsultants.com headquartered in San Francisco, CA has been asked by the Renaissance Center in to create and facilitate a new finance workshop and develop and implement marketing strategies for the event. The workshop is the continuation of an ongoing business management series established in 2010 with Lennar Urban the major sponsor. The Renaissance Entrepreneurship Center has been the host of the events since inception. The new workshop is taking place on Saturday, January 28th 2012 at the newly restored historic Bayview Opera House located at 4705 Third Street San Francisco, CA 94124.
The workshops have been tremendously successful for all constituents who have participated attracting new sponsors Valley Economic Development Center and Chase.
“This access to capital workshop targets subcontractors operating in various sectors of the construction industry” notes Gwendolyn Wright, “and is focused on financial management, keys to achieving fiscal power and preparing for a challenging capital market”.
Program topics include:
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I had a great conversation with top New York Fashion Stylist and Jewelry Designer Thea Grant of the hot fashion/lifestyle company Bazzani and Grant. She was referred to me by our mutual friend Suzi Johnson of Souchi Inc., (the worlds finest cashmere!!! and another client of mine, a fierce retail mogul and accomplished fashion designer/life-stylist). I have had the pleasure of working with Bazzani and Grant since July and as the newest member of their management team I look forward to all we are set to accomplish in 2012.
Back to Thea-wife, mother, business owner and business partner, entrepreneur and visionary. We talked about jewelry trends past, present and future and as a noted fashion trend setter Thea is always on the forefront of design and dares to go where some competitors fear to tread. According to Ms. Grant there is “a lot of ambiguity in the marketplace with a lot of designers and retailers playing it safe”. She also feels there is a bit too much monotony in design today with a continuing repeat of the past like punk, spiky jewelry, trending “granny sparkle” and a mish mash of color and bling.
She and her husband/business partner Nico Bazzani instead are inspired everyday to collaborate with passion and fearlessness creating fresh, current and sexy jewelry. Thea Grant pieces are adored by fashionistas globally as more than just an accessory item, their jewelry is considered new heirlooms, collector’s items and fashion art. visit their website at http://www.bazzdegrant.com
Her top 5 trends for Spring 2012
No. 1 . Bright, big, bold jewelry-necklaces, earrings, rings, bangles with visual impact. This look keeps on trending through spring.
No. two. “The exact opposite of no. 1” Petite pieces with a dark patina, made of unique little treasures and real, sourced collectibles.
No 3. The classic look. Always in style for the sophisticated lady. Charm bracelets in particular. Feminine. (my classics are diamond studs, black pearls, signet rings and gold hoops)
No. 4. Masculine jewelry for women. Yang to the Yin. Military flair, royalty: crests, pins and medals, influenced by Boy Scout regalia and a definite anglophile touch.
No. 5. Art Deco Sparkle: Inspired by old objects, “a shabby chic/diamante style” the sparkle is pretty yet subdued with a weathered metal texture and lots of tiny rhinestones.
Posted in creative visualization, entrepreneurs, expansion plans, fashion industry, industry analysis, market analysis, market place, primary market, retail, small business, social media, social media content, the business of design, the business of fashion, trend analysis
Tagged accessories, bazzani and grant, entrepreneurs, fashion designers, fashion industry, jewelry design, lifestyle design, market, new retail, new york, retail marketing, small business, stylist, thea grant, women
A year after launching her printing business, Sherry Stewart Deutschmann began leasing a new facility and needed large printing and sorting equipment. She had a business credit card with a $5,000 limit, but it would take hundreds of thousands of dollars to finance the kind of fast growth she saw for her business.
It was 2003, and she was generating about $2.5 million in annual revenues at the time, yet several banks and equipment suppliers all turned down her credit requests. “Nobody explained to me why,” says Deutschmann, the 51-year-old founder and CEO of Nashville-basedLetterLogic, which prints business statements and invoices. “They just flat out said no.” She suspected it was because she was still a new business with little track record.
Finally, later that year, she was introduced to a venture capitalist who offered $350,000 in exchange for a 25% equitystake in the business. He also guaranteed a $500,000 line of credit. Today, LetterLogic generates about $21 million in annual revenues with 33 employees. Banks now contact her regularly to see if she needs loans or new credit lines, Deutschmann says. “The interesting thing is we don’t need it anymore. We don’t really have any debt.”
As she learned, getting credit is much easier when you don’t need it. But there are ways to build your business credit to avoid the same rejections Deutschmann faced early on. Here are five options to get started.
1. Mind your personal credit rating. The biggest factor in many banks’ decision to initially lend businesses money is the owners’ personal credit ratings and they typically look for a personal credit score of at least the mid-600s, says Ami Kassar, co-founder and chief executive of MultiFunding LLC, a Broad Axe, Pa.-based company that helps businesses connect with lenders. To boost your credit score, be sure to pay personal bills on time, keep a low ratio of debt to available credit on personal credit cards and credit lines, and make sure any balances remain under 30% of your limit on credit cards. Moreover, lenders will also often check the personal credit of any investor or business partner with more than a 20% stake in the business, Kassar says.
2. Apply for credit before you need it. To begin building a credit history for your business, apply for at least some sort of credit soon after starting up, Kassar says. A small business will often have to establish itself for two years before a bank feels comfortable offering a sizable credit line. But there are ways around that, such as getting a business credit card or applying for a small bank loan. If you have trouble scoring even a small loan, consider opening a store-based credit line or getting a small secured credit card with a low limit. Some major retailers that supply to small businesses, such as OfficeMax or Home Depot, offer commercial credit accounts that can help build a credit history for your business.
3. Grow your credit and use it. Many businesses with enviable credit histories applied early for business credit cards and credit lines and used them as early as possible, says Wayne Sanford, owner of New Start Financial Corp., a credit consultancy in Allen, Texas. Once you’ve established a payment history, request an increased credit limit — even if you don’t need it right away. Also, check to see if you have a profile with Dun & Bradstreet, a business data and credit reporting agency, suggests Gwendolyn Wright, a San Francisco business consultant and former first vice president of the Bank of San Francisco, a community bank. If not, it may be worth paying a fee to set up a profile. You can then add credit references, such as suppliers you’ve worked with, to elevate your credit profile as a business.
4. Forge relationships with more than one lender. Banks can change lending policies on a moment’s notice and cut your credit limit overnight, so it can help to not have all your financial eggs in one basket, Sanford adds. You might instead choose to have a credit card through a major bank and your credit line through a locally-owned bank or credit union. “With the smaller banks, you can actually speak to the one person who will put your [loan] package together and go to the board” for approval, Sanford adds. On the other hand, a big bank can offer more products and more locations.
5. Consider alternatives. Remember that traditional banks are not your only shot at credit, Wright says. There are a growing number of other options, such as securing investors, like Deutschmann did. Other resources include asset-based lenders, which focus more on collateral rather than credit worthiness, factoring — which lets you borrow against your accounts receivables — and peer-to-peer lending and crowdfunding sites, such as Prosper.com andKickstarter.com. Using these alternate channels can at least indirectly improve your chances of getting credit in the future. “If people know your business and that you’re good for the money, it can only help you,” Wright says.